100 St. Louis Bands, 100 Drink Pairings: A Comprehensive Guide

100 St. Louis Bands, 100 Drink Pairings: A Comprehensive Guide
By Jaime Lees
Fri., Nov. 11 2011

​Oh, the interwebz. You give us so many awesome gifts. You even take things that are already awesome, and then you put a kitten on them and make them even awesomer. For that we thank you.

Today we celebrate Drinkify.org. This site is hot stuff this week — it’s being posted all over social media web sites and linked in emails. Drinkify is an online drinking guide that pairs the music you are listening to with a suggested cocktail. It’s kind of like having your own personal smart, crunk sommelier.

The design is simple: you type in a band name, click a button that reads “What Should I Drink” and then Drinkify sends you back a photo of the band and and ingredient list with instructions. Drinkify’s output is based on a combination of search results, including band biographies, images and top tracks. The drink suggestions are usually cocktails, and many of them are eerily-similar to the fancy-folk drinks that are served up at the Royale.

Because there is so much information available online, the results are sometimes scary-accurate. For example, if a band puts its favorite beer in its bio, that is probably the beer that Drinkify will suggest.

To test out the site and get a representative sample of the responses supplied by Drinkify, I searched for every band and performer who was nominated for our RFT Music Awards this year plus some classic St. Louis performers and a few personal favorites.

The results ranged from W.T.F. (Pokey LaFarge) to SHOCKINGLY ACCURATE (Sex Robots) to YEAH, PROBABLY (Funky Butt Brass Band) to THAT’S RAW (Murphy Lee).

Of course, there were some glitches; it’s not a perfect system. But there were some cool surprises, too. Here’s a few findings of my research:

  • Drinkify didn’t offer a suggested cocktail for every band I tried or it returned the wrong result. Which is a shame, really, because I’d like to buy Magic City a drink. (Ed. seconded.)
  • Sometimes Drinkify gave cocktail result but with no band picture included to certify that this drink was, indeed, for this band. I decided that these results probably couldn’t be relied upon, until I searched for .e. Drinkify says that when listening to .e, the suggested cocktail is 12 oz. of marijuana, served on the rocks. Yeah, that sounds about right.
  • Drinkify is totally postmodern. It is aware of itself and of other memes. For instance, a search for the Jumpstarts resulted with a suggestion of “4 oz. of White whine.”

Continue reading